Please visit my new blog: The Career Intensity Blog.
Seth Godin has a post today about companies settling for being good enough. In his post he references Jet Blue as a company that will not settle. This works in theory. It works in a discussion. Reality is more complicated.
We should all keep in mind that you have to be good enough before you can ever be great. Many airlines can’t even get to the point where they are good enough. Last week Gordon T. Anderson reported (CNN Money) on the Global Passenger Survey conducted by Skytrax . Jet Blue nabbed the top spot in North America. Jet Blue is a low cost airline with great service. They don't fly everywhere. If they don’t fly somewhere you need to go, are they still great?
Two points:
1). Good enough is fine if it is a milestone on the way to great. Too many people settle for good enough as a final destination.
2). Great is subjective. What’s great to me may not be great to you. Take the survey listed above as an example. Jet Blue is great in North America but it doesn’t fly to enough places to be ranked world-wide. Does this mean Jet Blue is only “Good Enough” and not “Great” on a world-wide scale?
Please visit my new blog: The Career Intensity Blog.
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