During the past few weeks many people have asked me the two questions I have come to dread the most:
- Why are you bloging?
- How much traffic do you get each day?
While I don’t have as visceral a reaction as Jory when people ask me about my traffic numbers, I do have traffic-envy. When I see the amounts of subscribers that other blogs have and I hear how many visitors they get, I want to be just like them. I must say that the “How many” question is not as tough for me to field as the “Why” question.
Why do I do this? I provide this blog as a resource for small businesses and individuals who may benefit from my experience. Every few days someone will make a comment about how much they enjoyed reading something here or they’ll say that something they found here was helpful. That’s what it’s all about for me. If this site helps one person today, then it was worth it.
The numbers question – “How many people read your blog?” – is a little different. I’m still new enough at this to believe that good content will lead to increased visitor counts. I would love to have huge traffic numbers. I’d love for people to tell their friends that I’m a great blogger. In the end, I feel the same way Rob at Business Pundit feels – that quality should matter more than quantity. The visitor experience should be more important than the amount of visitors.
This leads me to the most important point in starting any new business: Give 110% effort and put out the best product you can possibly provide, each and every single day. Don’t ever just “phone it in”. Your customers (even if there are only a few) deserve the best you have to offer.
The quality must come first. In a perfect world – one where good business karma exists – the quantity will follow.
If you build it well, they will come. We all need to believe that when we start a new business.