The Race to be Second

I have always been a big fan of being second to market with a product, service or an idea.  I find that the first mover advantage can be overcome by a person or company who watches carefully and corrects the mistakes made by the first mover.

Now you have a better product and you can take advantage of the recognition of a need (more appropriately the “wants”) for your product in the market. 

Second is the new first! 

Please see Business Pundit for some good thoughts on this and also see Harvard Business Review.

Comments

[Jose]

Even if you don't become first (eventually) you would be selling a winning product without investing in all of the Research And Development.