The Fast Company Blog Jam has some good posts. I like Tom Asacker's take on Andy Warhol.
Instead of being famous for fifteen minutes, strive to be famous to fifteen people.
This is a great line and an even better concept. Think about it: If 14 of those people tell 2 other people about you, your constituency has tripled. If the 15th person tells 50 people you are now famous to a plane load of people with spendable cash.
This is the primary principal behind word of mouth marketing. Everyone shares their experiences with others but a small percentage of people share experiences exponentially. There is a great deal of research in the field about this topic.
Three things that come to mind:
- Can we identify that "15th person"?
- What type of story will they repeat most frequently?
- Does this translate into tangible value (sales, profit)?
For more:
"Instead of being famous for fifteen minutes, strive to be famous to fifteen people. "
What an interesting concept. Time to draw up my list of the lucky fifteen.
Posted by: badgerbob | August 11, 2005 at 06:20 PM