Word of Mouth Marketing is about the customer becoming the media. They become your spokesperson and your advertising. When people talk about your product they give it a new kind of credibility. Hearing someone you know extol the virtues of another person or the benefits of a product influences us on both a conscious and subconscious level.
An endorsement from a friend or relative brings the product home in a very real way. Here are some reasons why this works:
Social Status – When people in our social circle talk about a product or service it gains importance.
Peer Pressure – It’s not just about kids and drugs. All groups exert pressure to comply.
Consistency and Follow Through – We become what we talk about. Human beings have a need to make their actions match their words.
Envy – This is simple. We want what others have. If someone else is talking about it, we begin to covet it.
Trust – We trust the opinions of our friends. We believe they have our best interests at heart when they advocate a product.
These five ideas are just a handful of reasons why word of mouth works as a marketing tool. If you want some additional information on how it works. Read today’s post on the WOMMA blog.
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