“Advertisers are shifting as much as 20% of their media dollars away from traditional media—TV, magazines and newspapers—and moving them to emerging categories, such as the Internet or movie theater ads.
Overall, the buyers said the TV-ad marketplace is flat, and they looked cautiously ahead to next year.”
I guess this is the place to be. More and more people are reading blogs and spending time on the internet. So far this has not resulted in a reduction in the cost of traditional advertising time. Simple economics dictates that this will result in even greater defection from the traditional media and toward more economical alternatives.
Thanks to Steve Rubel for pointing us to the article in B&C.