Adrants also hates it. Here’s what they had to say:
“Clearly the result of warring factions caught up in weeks of pompous, self-important, white-boarded, conference room mission/vision/essence/position marketing pontification, Sprint, today, launched its new look incorporating its recent acquisition of Nextel. The new logo features the word "Sprint" along with an innocuous graphic and the words, "Together with Nextel." Huh? Which company is this? Together with who? Sprint? Nextel? Help. We are very confused. And we actually know what's going on. Pity the poor consumer who has to wade through this morass of compromise. Please let this be very temporary.”
Brand Noise has also picked up on the new logo.
Not a good way to start a new relationship with your customers. Remember the customers?
Can you hear me now?