Brand Autopsy, Seth Godin and bunch of other blogs reminded us that you need to have a product worth talking about in order to generate some Word of Mouth.
So what makes a product great?
We’ve heard many different takes on this topic. I’m sure we’ll hear many more.
I prefer to focus on the experience of product and service delivery. That’s where I like to find a competitive advantage. I want the experience of working with me, dining with me or talking to me to be memorable – in a good way.
Seth would say that it has to be remarkable. I agree. The experience must be not only be satisfactory…..
……it has to be worth telling friends and strangers about – over and over again.
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