Seth Godin is challenging us to look at conferences as an opportunity to help people change their behavior. Change is about emotion, not facts. Here’s a money quote from Seth’s post:
“If all we need is facts, then books alone would be sufficient.
When the Surgeon General announced that smoking was fatal, how many smokers quit right away?
Human beings are irrational. Change agents (like you) can fight that and obsess about presenting more and more facts, or we can embrace it and make change happen.”
People don’t respond to facts. They respond to emotion. Make people feel differently and you’ll be on your way to helping them act differently.