Word of mouth is dominating the conversation in marketing land these days. Positive word of mouth is critical to the success of any business. First and foremost, you need to have a product or service worth talking about and you have to differentiate it in some way.
George Silverman discusses this exact thought on his blog. Here is the money quote from his latest post:
“Content rules. You still have to have a big idea, differentiate it in a meaningful and beneficial way and have a product that is extraordinary in a way that people will talk about. Then you analyze the decision process, find the blocks and encourage people to talk about the things that are holding people back.”
You need to give people something powerful to talk about. If you don’t your word of mouth marketing is, at best, just noise.