Big business will be spending big bucks on-line in 2006. Here’s some interesting information from mediapost.com:
“The BtoB online survey "2006 Marketing Priorities and Plans" of 366 senior marketing executives, conducted during the last week of November and the first week of December, found that 60.7% will be working with bigger budgets in 2006, reported Kate Maddox of BtoBOnline. 31.6% said their budgets would be flat. And only 7.7% said their budgets would decrease. The optimism is eleven points over last year.
In 2006, 72.0% of marketers plan to increase online budgets. Within Internet spending, the specific media that will receive the greatest share of marketers' online budgets in 2006 will be
· Web sites (30.3%)
· e-mail (22.0%)
· search (20.3%)
· sponsorships (10.3%)”
As more people head to the Internet to do research, more companies will look to influence people who are using the internet.
Makes sense, right?