Personal perception is a critical part of success. Just about everyone thinks they are smart, good looking and great at business. The truth is – most people are just good looking (I didn’t want to crush you all at once).
You need to prepare for everything you do in life. I have dedicated an entire chapter of Career Intensity to this concept.
The Business Pundit reminded me about personal perception today in his terrific post on entrepreneurship.
Here’s my favorite part of Rob’s post:
“Nobody cares that you are smart or knowledgeable (and you need to know if you really are) - Why not? Because everyone thinks they are smart and knowledgeable. Everyone is convinced they are good at business. Everyone thinks they can hire a talented team. Everyone thinks they can sell. Everyone thinks there is something special and different about them that will make them successful. But accurate self-evaluation skills are critical to entrepreneurial success. You have to know what you are good at, what you aren't good at but can learn, and what you will probably never be good at. I think this is a major reason businesses fail.”
Read the whole post by clicking here.