Marketing Comet has a great post today about referrals. JD Moore tells us about a system he set up to help a client. He also gives us some great tips on setting up a referral system for our selves. Here’s the money quote:
“What makes a good referral system?
§ Your customers know that you expect referrals. You don't want to pressure your customers to refer, but they should know that's how you're building your business. Some people don't give referrals simply because they don't think about it.
§ Reward for referrals. Give your customers thanks for referrals and you will increase the number of times they refer. This may be the only part of the system that costs anything. You may be able to reward clients in a way that costs nothing too. My martial arts instructor client runs a contest and whoever gives the most referrals in a month wins a prize.
§ Make it very easy for referrals to do business with you. Maybe referrals get a discount the first time they buy from you, or they get a free trial. Giving out referral coupons with the referrers name on them is a great way to track and reward referrals.
§ You must provide amazing service. People are not going to refer their friends if you aren't stellar at what you do. It's unfortunate how many businesses don't get that great service is so unbelievably important to their success.”
That’s good stuff. Referrals are the life blood of any service business. Follow JD’s advice and I’m certain you will see results.