Many of us do not think about our personal brand when we send out e-mail. It is easy for an e-mail to be misunderstood. It is difficult to determine the tone and social context of the other conversation when we communicate via e-mail.
Let’s face it, if you sneak out of the office for a couple of hours to go to the dentist and you return to find 250 new e-mail messages waiting for you, someone is going to get a terse response. You justify it by telling yourself that you’re busy and people will understand.
When we send e-mail we should pretend that this is the only e-mail we will be sending today and it is the only e-mail that the other person will be receiving. We should also pretend that we are sending it to our mothers (someone we care deeply about and respect).
Taking this approach will ensure that your personal brand survives the next e-mail deluge. Sure it takes a little longer but your brand is worth the investment of this time.