Vogue – Take the Money and Run

Will a spread in Vogue’s Fall Fashion issue really make Wal-Mart relevant to the “in” crowd? 

Here is a money quote from John Fleming – Wal-Mart’s Chief Marketing Officer:

''We're looking to align with partners that are relevant to our customers.''

Ok.  Sure.  But your choice in doing this was Vogue?  I don’t see it.  I think this is a transparent attempt to play on the same field with Target – who is eating Wal-Mart’s lunch when it comes to designer fashion at reduced prices. 

Weather it works or not Wal-Mart has deep pockets….and Vogue is happy to give them a designer look.

Thanks to Brand Noise for pointing this out.

Also see:  Salt Lake Tribune and Chicago Sun-Times