Seth shows us how to spread great ideas in his post on viral ideas. He should know – after all he wrote the book! Here is the money quote:
“For an idea to spread, it needs to be sent and received.
No one "sends" an idea unless:
a. they understand it
b. they want it to spread
c. they believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind
d. the effort necessary to send the idea is less than the benefits
No one "gets" an idea unless:
a. the first impression demands further investigation
b. they already understand the foundation ideas necessary to get the new idea
c. they trust or respect the sender enough to invest the time”
That’s great stuff. Every communication between you and your customers should meet these criteria.
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