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Good call on the DNA survey.

The survey responses lacked any shades of gray. As I looked at my choices for answers to each question, it seemed as though an organization was either a candidate for a case study in a Jim Collins book or ready for bankruptcy court. Nothing in between.

These types of surveys don't help the consulting industry, and I wonder if they even make the phone ring at all.

It seems to me that a consultant's real value is being eager to take responsibility and accountability for their work. Now that would make the phone ring.

Keep up the good work.


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