Brand Noise points us to an article in the NY Times about product placement in television shows.
As TiVo and other DVR products grow and on-demand television becomes a reality in more homes, marketers will need to be creative in how they position their products to their target market.
Product placement is a natural fit for some shows. Just about every part of a sports broadcast is sponsored now – including the trivia questions. Reality shows have been working sponsors into the mix almost since their inception.
I’m not sure the American public really minds someone pushing a product as long as it does not interfere with the plotline of the show. I’m certain that it is only a matter of time until someone abuses this advertising medium. Perhaps we will see a sit-com in the future where the characters are all named after a brand of P&G product.
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