Delta Airlines announced yesterday that Song – its discount airline – is going away. Delta hopes to incorporate some of the features that people liked (such as on demand video and direct service on popular routes like New York to Ft. Lauderdale.
There’s no word if they will extend the friendly flight attendant requirement to the rest of the fleet. That may be too much to ask. Below is a portion of the company’s press release.
Atlanta, Oct. 28, 2005 – Delta Air Lines announced today that it will tap the best features of its highly acclaimed Song product to launch a new and unique long-haul domestic Song service for Delta customers.
The plan to merge Song into the Delta travel experience includes:
§ Adding 26 first-class seats to Song’s existing fleet of 48 Boeing 757-200 aircraft, making the service more attractive to business travelers and significantly enhancing revenue opportunities.
§ Converting an additional 50-plus Delta aircraft to two-class Song service, complete with all-leather seating and new interiors throughout.
§ Expanding state-of-the-art personal digital in-flight entertainment to all 100-plus aircraft, with 24 channels of live television, 10 on-demand video channels, interactive video games and MP3 programming that allows customers to create their own play lists from an inventory of more than 1,600 songs.
§ Offering this exclusive Song service initially on all transcontinental Delta flights beginning fall 2006 and expanding the service to include all routes over 1,750 miles over two years.
§ Incorporating Delta’s new uniforms, improved snack service and award-winning SkyMiles® program to offer customers the best value in transcontinental travel.
At least the new uniforms will be moving over to Delta’s long-haul aircraft. Brand Autopsy has an interesting take on this whole situation. Check it out by clicking here.
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