Donna Papacosta at Trafcom News makes a good case for continuing to produce your regularly scheduled newsletter. Here is the money quote:
“Those of us who blog and podcast have to take a step back from time to time and remember that we are the exception to the rule. The vast majority of the people I communicate with each day do not subscribe to RSS feeds and do not listen to podcasts. So how do I keep in touch with them? Through good old email, email newsletters and my email signature file that proclaims what’s in my latest podcast. Most of my potential listeners won’t subscribe to a cast, but they will download one and listen, as long as I TELL them when the next one’s available.”
Good advice. Keep in mind that most of us (bloggers / podcasters) are early adopters. There are still some people out there who don’t know what a blog is.
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