A competitive advantage can pop up anywhere. Yahoo Picks highlights a site dedicated specifically to restroom ratings.
After you stop laughing think about the implications of this for your business. Restroom cleanliness is about more than just finding a nice place to “take care of business”. The restroom (particularly in restaurants) serves as a proxy for safety, comfort and management efficiency.
This idea is similar to coffee stains on airline seats. If an airline does not take the time to clean its seats, the customer begins to wonder where else they are cutting corners – like maintenance. A dirty restroom makes customers wonder (sometimes subconsciously) where else you are cutting corners.
The devil is on the details – but so is the key to success in any business.
Read more about Small Business marketing at: SoHo Savvy
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