The Big Gamble - Superbowl Ads

Here's the rundown on this year's Superbowl Ads.  Thanks to Ad Age and Jaffee Juice.

Marketer	Buy	Creative	Agency
American Home Health	One 30-second spot in the second pod of the second half	The creative is humorous, using people in biosuits to illustrate the strength of its PS line of home antibacterial soaps and disinfectants.	Ronin Advertising Group, Coconut Grove, Fla.
Ameriquest Mortgage Co.	Two 30-second spots	No details at this time	DDB, Los Angeles
Anheuser-Busch	10 spots throughout the game	No details at this time	Various agencies
Bayer	One 30-second spot in the first quarter	Spot will focus on Aleve brand	Energy BBDO, Chicago
Buena Vista Pictures	One spot, length unknown	Will promote "Shaggy Dog" remake starring Tim Allen	In-house
Burger King	One 60-second spot after kick-off	One of a new series of ads with the King going head to helmet with NFL players	Crispin Porter & Bogusky, Miami, Fla.
Career Builder.com	Two 30-second spots	Expect another humorous spot as the monkeys are back for another year	Cramer Krasselt, Chicago
Emerald of California	One 30-second spot in fourth quarter	The humorous spot builds on the word-game approach Emerald took last year using the letters E and N. It focuses on a druid and a machete enthusiast	Goodby Silverstein & Partners, San Francisco
ESPN	One 60-second spot	The spot will launch Mobile ESPN, the network's mobile-phone service that delivers ESPN-branded sports content	Arnold, Boston
FedEx	Details unknown	No details at this time	BBDO, New York
Ford Motor Co.	One 30-second spot	Ford is keeping mum but is very likely to push its crucial new Fusion sedan	JWT, Detroit
General Motors Corp.'s Cadillac	One 60-second spot in the second quarter	The company declined to provide details but is expected by many to advertise its redone Escalade Sport Utility, which the marketer said would be awarded to the game's Most Valuable Player as part of Cadillac's official game sponsorship	Agency
Nationside Insurance	One 30-second spot in second break of the third quarter	Celebrity spot is part of its "Life Comes at You Fast" branding campaign	TM Advertising, Irving, Texas
New Line Cinema	One Spot, length unknown	Spot will promote "Running Scared," an action thriller with Paul Walker	In-house
Procter & Gamble Co.	Details not known	IT will push the five-blade Gillette Fusion razor. It's not known whether the ad will feature Gillette's top pitchman, soccer star David Beckham	BBDO, New York
Pepsi-Cola Co.	Four 30-second spots	Marketer will use at least one ad to push Diet Pepsi brand, which is the official beverage of the NFL. No details available on the theme of the creative at this time	DDB, New York
Sony Pictures	Details Unknown	Likely to promote upcoming titles such as "Pink Panther" and "The Da Vinci Code."	In-house
Sprint	Two 30-second spots, one in second quarter and one in the third, plus sponsor of half-time show featuring the Rolling Stones	Agency is testing four humorous spots; one was created by a special effects master that work on "The Lion, Witch & the Wardrobe."	TBWA/Chiat Day, New York
Subway	Details unknown	Details unknown at this time	MMB, Boston
Unilever	Details unknown	Details unknown at this time	Agency unknown
Warner Bros.	Three 30-second spots	Will promote three films -- "Poseidon," the remake of "Poseidon Adventure"; "V for Vendetta," with Natalie Portman; and "16 Blocks," a copy movie starring Bruce Willis and Mos Def	In-house

Comments

[adverlicious]

Great list -- thanks for sharing.

FYI, I've been collecting/tagging all of this year's *online* Super Bowl XL ads (Cadillac Escalade, Burger King, Sprint/Nextel, etc.). Many are mediocre but some are quite fascinating. I assume the best will come on and after Sunday's game.

Here they are:

http://adverlicio.us/superbowl

I'll be updating the collection through next week -- please pass along .SWF files or screen grabs if you see some that I'm missing. Contact info is on the site.

Enjoy!