Here's the rundown on this year's Superbowl Ads. Thanks to Ad Age and Jaffee Juice.
Marketer | Buy | Creative | Agency |
---|---|---|---|
American Home Health | One 30-second spot in the second pod of the second half | The creative is humorous, using people in biosuits to illustrate the strength of its PS line of home antibacterial soaps and disinfectants. | Ronin Advertising Group, Coconut Grove, Fla. |
Ameriquest Mortgage Co. | Two 30-second spots | No details at this time | DDB, Los Angeles |
Anheuser-Busch | 10 spots throughout the game | No details at this time | Various agencies |
Bayer | One 30-second spot in the first quarter | Spot will focus on Aleve brand | Energy BBDO, Chicago |
Buena Vista Pictures | One spot, length unknown | Will promote "Shaggy Dog" remake starring Tim Allen | In-house |
Burger King | One 60-second spot after kick-off | One of a new series of ads with the King going head to helmet with NFL players | Crispin Porter & Bogusky, Miami, Fla. |
Career Builder.com | Two 30-second spots | Expect another humorous spot as the monkeys are back for another year | Cramer Krasselt, Chicago |
Emerald of California | One 30-second spot in fourth quarter | The humorous spot builds on the word-game approach Emerald took last year using the letters E and N. It focuses on a druid and a machete enthusiast | Goodby Silverstein & Partners, San Francisco |
ESPN | One 60-second spot | The spot will launch Mobile ESPN, the network's mobile-phone service that delivers ESPN-branded sports content | Arnold, Boston |
FedEx | Details unknown | No details at this time | BBDO, New York |
Ford Motor Co. | One 30-second spot | Ford is keeping mum but is very likely to push its crucial new Fusion sedan | JWT, Detroit |
General Motors Corp.'s Cadillac | One 60-second spot in the second quarter | The company declined to provide details but is expected by many to advertise its redone Escalade Sport Utility, which the marketer said would be awarded to the game's Most Valuable Player as part of Cadillac's official game sponsorship | Agency |
Nationside Insurance | One 30-second spot in second break of the third quarter | Celebrity spot is part of its "Life Comes at You Fast" branding campaign | TM Advertising, Irving, Texas |
New Line Cinema | One Spot, length unknown | Spot will promote "Running Scared," an action thriller with Paul Walker | In-house |
Procter & Gamble Co. | Details not known | IT will push the five-blade Gillette Fusion razor. It's not known whether the ad will feature Gillette's top pitchman, soccer star David Beckham | BBDO, New York |
Pepsi-Cola Co. | Four 30-second spots | Marketer will use at least one ad to push Diet Pepsi brand, which is the official beverage of the NFL. No details available on the theme of the creative at this time | DDB, New York |
Sony Pictures | Details Unknown | Likely to promote upcoming titles such as "Pink Panther" and "The Da Vinci Code." | In-house |
Sprint | Two 30-second spots, one in second quarter and one in the third, plus sponsor of half-time show featuring the Rolling Stones | Agency is testing four humorous spots; one was created by a special effects master that work on "The Lion, Witch & the Wardrobe." | TBWA/Chiat Day, New York |
Subway | Details unknown | Details unknown at this time | MMB, Boston |
Unilever | Details unknown | Details unknown at this time | Agency unknown |
Warner Bros. | Three 30-second spots | Will promote three films -- "Poseidon," the remake of "Poseidon Adventure"; "V for Vendetta," with Natalie Portman; and "16 Blocks," a copy movie starring Bruce Willis and Mos Def | In-house |